Tomorrow (Thursday), Facebook Ireland will host a free webinar session for Irish charities. The session is part of Facebook’s Friday for Good (FFG) programme which provides free training and support for Irish charities to maximise their reach and fundraising potential through Facebook.

Fundraisers on Facebook have raised over €1.8 billion worldwide for non-profit and personal causes. The Irish Cancer Society alone has raised €1.3 million through Facebook fundraising, since the tools were launched in 2018.

In this online training session, Facebook experts will help NGOs set up their Pages to ensure they can access fundraising tools and guide them through tools such as the ‘Donate’ button, which can be placed on an organisation’s Facebook page and Instagram profile, in a post, or on a Facebook Live, enabling the charity to raise money in real time.

Launched in 2019, Facebook Ireland’s Friday for Good programme has supported over 210 Irish charities through monthly workshops, training sessions and events and supported their campaigns with over €130,000 worth of free ad credit.

“The impact of FFG has gone beyond our expectations,” Evin Gaffney, who leads the programme, said.

“To date, we’ve helped hundreds of non-profits such as Debra Ireland, Friends of the Elderly, Pieta House and Enable Ireland run campaigns on Facebook to achieve their fundraising ambitions. Since the outbreak of COVID-19, unfortunately we’ve seen a number of annual charity initiatives and fundraisers cancelled. However, through the FFG webinar this week, we want to show NGOs across Ireland that by using our fundraising tools, you can still generate support and collect donations directly through Facebook.”

The webinar will take place at 12pm and is part of ‘Boost with Facebook’, a free weekly webinar series providing training and support to Irish SMEs and NGOs. The webinars are free and people can register to view them at Boost With Facebook.